Materiality sculpts how we think and view the world. Hierarchy of materiality imposes value or lack of value on both the natural and built world. Objects are made to treasured, objects are made to be disposable. There is an active strive for authenticity and genuine products, and the faux pas of passing off fake off as real calls for social damnation.
Why shouldn't we see beauty in the banal? What prescribes beauty in the first place? what separates a pearl from a polystyrene ball? Objects are reflections of us, and the ones we choose to value are the ones that help us understand ourselves.
Official selection at Milano Fashion Film Festival 2018 Official selection at Madrid Fashion Film Festival 2018 Official selection of Chelsea Fashion Film Festival 2018 Official selection of Form - Festival of Movement 2018
DIRECTOR & PRODUCER Hiball
MODELS Cheryl, Flavia Lazarus DOP Kalu Oj 1ST ASSISTANT CAMERA Lin Goh PROD DESIGN Alexandra McCloud-Gibson STYLIST Hiball HMUA Zoe Jane Crawford
PHOTOGRAPHY Nynno Belair
SCORE Mitch Mack COLOURIST Abe Wynen, Crayon Studio